Quigley brings to Lexaria over twenty years of Brand Building, Marketing, Operations, Leadership and General Management experience. Brian is a proven leader and general manager for consumer obsessed businesses looking to create value and change.
Brian spent 16 years at Altria Group, with 7 years as President & CEO for U.S. Smokeless Tobacco and Nu-Mark, Altria’s innovation Company. In his time at Altria, Brian spearheaded the companies Harm Reduction strategies and worked to deliver results by creating change in the U.S. Tobacco business. Prior to Altria, Brian held branding and leadership roles with several companies, including Pinnacle Foods Corporation, International Home Foods, which is now part of ConAgra, Inc., and in the advertising industry. Brian has launched dozens of new products, created consumer focused innovation strategies and built businesses and cultures that deliver results. Brian is motivated by helping to change lives with meaningful brands.
After investing and strategic advisory work in cannabis, for over four years, Brian formed Green Sky Strategy with Cannabis Community leaders Jim McAlpine and Ophelia Chong to create the first Cannabis Strategy team that combines deep cannabis industry and consumer experience with proven Fortune 500 strategic thinking. Brian brings strategic insight, operational leadership and break through thinking to all of our clients.
A graduate of the University of New Hampshire, Brian serves on the Boards of Mustgrow Biologics (CSE: MGRO), the Science Museum of Virginia Foundation and on the Board of Trustees of the Virginia Foundation for Independent Colleges.